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The value of a Facebook friend, ROI and Return on Interactivity
How much is a fan worth? As we continue to debate the Return on Investment (ROI) in the social media space and the profitability of one’s digital marketing strategy, I am betwixt and between: it is a...
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Image may be NSFW.
Clik here to view.
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What is the value of a Facebook fan?
My friend Yael Rozencwajg (Yopps) and I created this infographic to explain what is and wherein lies the value of a Facebook fan. The short story is that there is no way to place a single value on a...
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